Mahdi Alajmi

Attraction is built on musk. This house returns to that material again and again, often pairing it with oud to form a base that runs through the collection. The result is a scent profile defined by powdery and musky accords that appear consistently across the range.

Alongside these foundations, the house incorporates floral and animalic elements, with rose frequently present among the compositions. The overall character stays close to these recurring notes, creating a unisex catalogue that relies on a specific set of materials rather than varying widely between releases. The focus remains on the interplay between the softness of the powder and the depth of the musks and woods.