New Brand Official
Fragrance notes
Character
New Brand Official opens with a bright herbal mix built around basil and mint. Lavender and sage add a clean, slightly medicinal edge, while freesia softens the green sharpness with a light floral touch. The top feels fresh and upright, moving quickly into a heart where violet takes the lead. Mimosa and iris bring a powdery, slightly dusty texture that sits close to the skin. Freesia returns here to keep the floral side from becoming too heavy, lending a gentle lift to the middle phase.
The base is rooted in oakmoss and vetiver, giving the drydown an earthy, slightly damp character. Tonka bean and amber add a mild sweetness that balances the bitter greens, while patchouli and cedar provide a dry, woody foundation. The overall impression is aromatic and green, with a powdery floral heart and an earthy, woody finish. It feels composed for daylight wear, suited to a morning or afternoon where a clean, herbal presence fits the mood.
The herbal opening can lean a bit sharp if the mint and sage dominate, and the powdery iris and mimosa in the heart may feel dated to some noses. The amber and tonka bean sweeten the base, but they do not fully smooth out the dusty floral texture. The composition stays true to its aromatic and green accords throughout, yet the powdery facet limits its appeal for anyone who prefers a purely crisp or modern herbal scent.
Smells similar
Built from the same materials — ranked by how unusual the shared notes are, not by how many.
