Rich by New Brand Parfums bottle
New Brand Parfums

Rich

3.0/5 · 3 votes Feminine 2021
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity1.7/5
Sillage1.7/5
Our take

Rich begins with a sharp bite of pepper that cuts through the air immediately. This opening is brief but necessary, as it clears the path for the softer elements waiting underneath. The initial spice feels dry and crisp, giving the fragrance a modern edge before the flowers take hold. It is an assertive start that signals this is not a gentle, transparent scent, but rather something with a defined structure and a bit of attitude.

Once the pepper settles, the heart reveals a lush blend of iris and jasmine. The iris brings a distinct powdery quality that feels vintage yet refined, while the jasmine adds a creamy, white floral richness. Together, they create a bouquet that is dense and slightly rooty. The texture here is velvety, wrapping around the skin with a cool, elegant demeanor that feels suited for someone who appreciates classic composition styles updated for the current day.

The foundation rests on a bed of musk and patchouli, grounding the airy flowers with an earthy, woody weight. The patchouli here is deep and dark, providing a damp soil contrast to the dry iris, while the musk ensures the scent remains close and personal. It avoids the sweetness found in many modern releases, leaning instead into a sophisticated, slightly austere profile that feels mature. The combination results in a scent that is undeniably floral but carries a shadowy, serious undertone.

This is a fragrance for the woman who wants to feel put together in a sharp blazer or a dark knit dress during the cooler seasons. It suits an evening setting where the powdery iris can drift subtly in a warm room. Those who dislike heavy earthy roots or a pronounced powder finish might find the base too stubborn for their taste. It carries a specific kind of confidence that does not ask for permission, lingering in the fabric

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