Blueberry by Demeter Fragrance bottle
Demeter Fragrance

Blueberry

4.0/5 · 216 votes Feminine
Main accords
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Fragrance notes

Notes

Character

Longevity2.7/5
Sillage2.4/5
Day100
Night31
Summer81
Spring66
Fall62
Winter59
Our take

There is no arc to Blueberry by Demeter, no top-to-heart descent, just a straight, unabashed blast of crushed berry pulp from the very first spray. It opens tart and green as a fistful of unripe fruit, the kind that snaps under your thumb and stains your cuticles. Within minutes, the sour edge softens into a syrupy, almost jammy sweetness, but never loses that fresh, skin-on-skin tang. It smells exactly like a handful of wild blueberries warming in the sun, a single, photorealistic snapshot of a summer morning. That is its entire ambition, and it succeeds.

But the photograph fades fast. With a longevity of 2.73 out of five and sillage barely brushing a whisper, this is a spritz-and-go affair, a fleeting pleasure that evaporates before you leave the kitchen. Some might call it a tragedy; I call it honest. It does not pretend to be a complex composition. It is a splash of fruit, a tiny dopamine hit, and then it is gone. The numbers do not lie, and neither does the juice.

Who is it for? The person who wants to smell like a snack on a sticky afternoon, not a statement. Skip it if you crave projection or a full day's wear. Wear it to the farmer's market, to a picnic where you will be reapplying, or alone in your own air conditioning, just to catch the ghost of blueberry on your own wrist. It is a scent of the moment, and that is perfectly fine.

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