No 74 Original by Taylor of Old Bond Street bottle
Taylor of Old Bond Street

No 74 Original

4.0/5 · 18 votes Masculine
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity2.7/5
Sillage2.5/5
Day92
Night42
Spring100
Fall67
Summer58
Winter42
Our take

Orange and rose sit close together here, the citrus bright and a little oily while the flower stays dry rather than sweet. It is a clean, barbershop kind of pairing, the kind that feels proper and unshowy. Musk sits underneath to keep the edges soft, but it never turns heavy or powdery. You get a scent that is fresh without trying to be crisp, and floral without leaning into romance. The jasmine and lilac are there in the background, adding a faint lift, though they never take over from that simple orange and rose core.

This is a fragrance for a sunny street market, the kind where you are walking past crates of fruit and the air feels warm on your arms. It suits a man who wants to smell groomed and presentable without drawing attention to the fact that he is wearing anything at all. The mood is upright and polite, the sort of scent that fits a linen shirt and a morning that already feels productive. It stays in that daylight space, never darkening or shifting into something evening-appropriate.

Anyone expecting drama or depth will find it too plain, though plain is exactly what makes it easy to reach for. It smells like a proper English grooming product translated into a spray, reliable and familiar. The citrus stays prominent throughout, the rose never goes loud, and the musk keeps everything friendly. It is a straightforward companion for days when you want to smell good in a way that no one questions, just a clear, orange-led freshness that sits comfortably on the skin

Smells similar

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