Lulu Beauty

Gigi is built around gardenia. That flower sits at the centre of a range that leans into white floral and animalic accords, with a powdery finish running through the compositions. Jasmine appears alongside the gardenia, reinforcing the white floral character of the scents.

The house works with vanilla and musk to bring balsamic and lactonic facets to the foreground. These materials sit next to the powdery and animalic elements without softening the overall impression. The result is a collection that stays close to floral and musky notes, letting the gardenia and jasmine lead while the vanilla and musk provide a base for the balsamic and lactonic tones that turn up throughout the range.