Macushla

This house is built around powdery, woody and floral accords. Across the range, these elements are joined by amber, aromatic and citrus notes. The materials used most often include amber, iris, rose and vanilla, which give the fragrances a soft and rounded character. The overall direction stays close to these familiar themes without moving far from the core accords.

At the centre of the range sits Mymoud. The rest of the catalogue follows the same general path, keeping to the same set of accords and materials throughout. The line is presented as unisex, with each release drawing from the same pool of notes rather than exploring separate styles. The result is a compact set of fragrances that share a clear and consistent profile from one entry to the next.