Berries - Luscious pulp by H&M bottle
H&M

Berries - Luscious pulp

3.5/5 · 37 votes Feminine 2018
Main accords
Where to buy
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Fragrance notes

Notes

Character

Longevity2.7/5
Sillage2.8/5
Day100
Night25
Spring75
Summer65
Fall60
Winter30
Our take

Standing on a sunlit balcony with a wooden railing still warm from the morning, the air carries the sharp, juicy scent of crushed wild berries. The fruit is bright and sour, leaning into a natural tartness that feels immediate and unfiltered. Around it, a dry woody edge keeps the sweetness from becoming heavy, letting the scent sit cleanly in the open air. It suits someone who enjoys a straightforward fruity profile without the rounded softness found in more polished blends. The sour accord adds a lively bite that stays present, making the whole composition feel active rather than decorative. There is no attempt here to smooth the edges or hide the raw character of the berries.

Light catches the grain of the wood under your hands while the tart fruit lingers close, fresh and uncomplicated. This is a scent for moving through a day outdoors, surrounded by natural textures and clear sky, where a single bold note is enough. It does not try to evolve into something deeper or more complex, and that directness is exactly what makes it work in this setting. The woody facet grounds the fruit so it never floats too far into candy territory. You stand there with a chilled glass in one hand, the juice of a just-split wild berry staining the rim.

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