Fragrance house · Sweden
H&M
Explore 84 H&M fragrances — notes, longevity, sillage and community ratings, matched to how you want to smell. The house dates from 1947, founded by Erling Persson.
Signature notes
These notes show up in H&M fragrances at least twice as often as in the catalogue as a whole. We worked this out from each fragrance's listed notes. It is not how the house describes itself.
Best known for
T-Shirt - Classic cotton, Sunray - Golden warmth, Pear - Bursting with juice, Above The Clouds, Santalum and Formentera — the most-rated in our catalogue.
Releases
From 2010 to 2025, 77 fragrances with a known year.
