No.13 Nouvelle Vague by Maison Louis Marie bottle
Maison Louis Marie

No.13 Nouvelle Vague

3.5/5 · 579 votes Feminine 2023
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity2.9/5
Sillage2.2/5
Day89
Night20
Summer100
Spring81
Fall35
Winter20
Our take

No.13 Nouvelle Vague arrives with a spritz of coconut water that feels less like a tropical beach and more like the memory of one, filtered through a gauzy curtain of lily-of-the-valley and a lemon so fleeting it barely registers. The heart is where this fragrance actually lives, a soft, sun-warmed fig wrapped in agave’s green syrup and a whisper of tonka bean that nudges it toward comfort. On the dry down, sandalwood and vetiver try to ground the sweetness, but the amber barely glows, leaving a powdery dust that fades faster than I’d like.

This is a fragrance that wears like a cotton sundress with a stubborn grass stain on the hem, pretty and unassuming, but it forgets itself by noon. The numbers don’t lie, longevity barely scrapes two hours on skin, and sillage is a polite whisper you have to lean in to catch. For a launch in 2023, it feels more like a missed opportunity than a new wave. It’s clean, fresh, and sweet in a way that skews synthetic rather than natural, walking the line between mainstream and forgettable.

Who should wear it? Someone who wants a simple, springtime spritz before a brunch or a daytime garden party and doesn’t mind reapplying. Who should skip it? Anyone craving depth, projection, or a fragrance that lasts past lunch. The best use I can imagine is spritzing it on a scarf in early summer, where the soft fig and wood can linger without fighting your skin’s chemistry. But at this price point, I’d rather a scent that actually shows up.

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