W by Ted Baker bottle
Ted Baker

W

3.4/5 · 137 votes Feminine 2002
Main accords
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Fragrance notes

Top notes
African Violet
Heart notes
Base notes

Character

Longevity2.4/5
Sillage2.5/5
Day100
Night8
Spring89
Summer65
Fall26
Winter13
Our take

W opens with a sticky, almost candied violet duo that feels more like a powder-puff dipped in grape syrup than anything plucked from a garden. The fig leaf adds a faint green flicker, but the peony and African violet dominate, all sugared petals and no stem. It quickly softens into a jammy heart of cassis and raspberry, with orchid lending a creamy, slightly synthetic floral wash that smooths out the fruit into something polite and uniform. On the drydown, cedar and vanilla emerge as a quiet, woody-vanillic base that barely whispers. This is a fragrance that reads as a single pastel blur, like a watercolour bloom left too long in the sun, all the edges bleeding together.

The sillage is a shy dusting that vanishes inside an hour. Longevity struggles to reach the two-hour mark before retreating into a skin scent you have to chase. It feels deliberately mainstream, sweet and fresh in a department store tester way, but not aggressively synthetic. The overall character is that of a spring afternoon at a hotel brunch, where you want to smell pleasant without drawing attention to yourself. Who is this for? Someone who wants a light, inoffensive floral with no sharp edges, for daytime only, when the sun is out and the dress code is casual. Skip it if you crave projection, complexity, or anything that lasts past midday. A lovely spritz that evaporates before you finish your coffee. 🌸

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