The Key by Justin Bieber bottle
Justin Bieber

The Key

3.9/5 · 785 votes Feminine 2013
Main accords
Where to buy
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Fragrance notes

Top notes
Boysenberry
Heart notes
Pink Jasmine
Base notes

Character

Longevity3.0/5
Sillage2.7/5
Day100
Night34
Spring88
Summer71
Fall42
Winter33
Our take

The Key opens with a bright, candied burst of boysenberry and pear, the mandarin lending a citrusy sparkle while osmanthus adds a faint, apricot-like floral fuzz. It’s immediately sweet and playful, like a fruit bowl dashed with soda water. As it settles, the heart brings a watery peach and pink jasmine, with water lily keeping things sheer and slightly aquatic. The base softens into a creamy vanilla musk, a dab of raspberry, and the ghost of woody notes that try to ground it. This is a fragrance that wears like a splash of fruit punch on a white linen shirt at a spring picnic: cheerful, unapologetically sweet, and gone before the sandwiches are unwrapped. The longevity clocks in at just under three hours, and sillage hovers close to the skin after the first half hour. It feels synthetic in the best mainstream way, a confection designed for immediate delight rather than introspection. This suits a young woman who wants a carefree, daytime spritz for warm weather, someone who isn’t bothered by reapplying every few hours. Skip it if you crave depth, complexity, or a scent that lasts through dinner. Wear it on a sunny afternoon stroll, a brunch with friends, or any casual moment that calls for a smile in a bottle.

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