Trend Lui
Fragrance notes
Character
Trend Lui answers the question of what a modern fougere looks like when it trades the barbershop for a boardroom. The opening hits with tarragon and grapefruit, a sharp green brightness that feels clean rather than sweet. It is not a citrus splash that vanishes in minutes. The herbaceous lift carries into a dry iris and guaiac wood heart, where the scent settles into a refined, powdery texture. This is a fragrance for a man who wears a suit without a tie, projecting a sense of ease that still commands respect. The blend feels sophisticated and slightly old-school, yet it avoids smelling dated because the aromatic spices keep it lively.
The base is where the character deepens, moving through sandalwood and incense toward a resinous, balsamic finish. Oakmoss and patchouli add an earthy weight that grounds the airy top notes, creating a contrast between the bright start and the smoky, woody drydown. It suits someone who appreciates traditional masculine scents but wants something less aggressive than a leather or a heavy oud. The overall impression is one of polished warmth, fitting for a bright office setting or a sunlit terrace where confidence is quiet. It is a study in amber and smoke.
Smells similar
Built from the same materials — ranked by how unusual the shared notes are, not by how many.













