Blackberry & Bay by Jo Malone London bottle
Jo Malone London

Blackberry & Bay

4.1/5 · 6,597 votes Unisex 2012
Main accords
Where to buy
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Fragrance notes

Notes

Character

Longevity2.5/5
Sillage2.3/5
Day100
Night18
Summer97
Spring92
Fall45
Winter20
Our take

Blackberry opens Blackberry & Bay with a dark, juicy sweetness before bay leaf cuts in, sharp and herbal, pulling the fruit toward something greener and more savory. Grapefruit adds a citrus lift at the edges, and together the three notes create something that smells like an English hedgerow after rain, fruit and green leaves tangled together in a way that feels genuinely outdoorsy and unpolished, closer to real countryside than a garden bought at a shop.

Spring and summer are clearly its season, and it wears best in daylight, matched to fresh air and casual plans rather than anything formal or after dark. Staying power is even-keeled, not fleeting but not especially tenacious either, and the sillage keeps close, a scent felt more by the wearer than by anyone standing at a distance. A small bottle tucked into a bag helps it stay present across a longer outing, which suits a fragrance built for casual, low-key moments, not a single grand occasion.

The blackberry and bay combination stays delicate throughout the entire wear, more of a quiet accent than a bold introduction. It performs best as exactly that, a light layer for a casual day, not a fragrance built to make an entrance.

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