Wild Bluebell by Jo Malone London bottle
Jo Malone London

Wild Bluebell

4.0/5 · 5,177 votes Feminine 2011
Main accords
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Fragrance notes

Top notes
Bluebell
Heart notes
Base notes

Character

Longevity2.4/5
Sillage2.1/5
Day96
Night11
Spring100
Summer85
Fall18
Winter12
Our take

Wild Bluebell fades fast and keeps to itself from the start, more a suggestion of a scent than something that carries to the people around you. Green leaves and a bluebell accord open on a crisp, dewy note, clove adding a faint warmth against all that green, and persimmon with peach bring a soft, juicy fruit into the heart before musk and powdery notes settle everything into something faint and soft. Catching it at all takes standing near enough for a hug, not a handshake, and it thins out fast enough that a second spray is worth carrying if you want it to stay part of the moment.

None of that makes the idea behind it less pleasant. The green, dewy opening captures something like walking through wet grass after rain, and the fruit in the heart gives it a soft, slightly sweet turn without ever getting heavy.

It belongs to spring and summer daylight, worn by someone who likes a light, close fragrance and does not mind carrying a bottle along to top it up. Honesty about its limits is really the point: Wild Bluebell was never built to project or to last. Judged on those terms, the green, dewy opening it does offer is worth the trade-off.

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