Fragrance house

I LOVE

Explore 15 I LOVE fragrances — notes, longevity, sillage and community ratings, matched to how you want to smell.

Signature notes

These notes show up in I LOVE fragrances at least twice as often as in the catalogue as a whole. We worked this out from each fragrance's listed notes. It is not how the house describes itself.

Best known for

Violet Dreams, Vanilla Milk, Glazed Raspberry, Elderflower Fizz, Exotic Fruits and English Rose — the most-rated in our catalogue.

Releases

In 2025, 4 fragrances with a known year.