Mochiglow

White Rabbit sits at the centre of a range built on sweet, vanilla and lactonic accords. These threads run through the catalog alongside fruity, musky and powdery tones. Rice appears throughout the materials, working with vanilla to give the compositions a soft, creamy character. The overall direction stays close to gourmand territory, leaning into dessert-like warmth without moving far from its core ingredients.

The house keeps its focus on rounded, edible impressions rather than sharp or dry structures. Vanilla and rice form the base that supports the sweeter elements, while the accompanying accords add gentle variation across the different releases. The result is a consistent set of fragrances that share a common texture and a familiar, comforting tone.