Don't Tell Jasmine by Vilhelm Parfumerie bottle
Vilhelm Parfumerie

Don't Tell Jasmine

3.2/5 · 332 votes Feminine 2017
Main accords
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Fragrance notes

Top notes
Kir Royal
Heart notes
Base notes

Character

Longevity3.0/5
Sillage2.9/5
Day100
Night42
Spring97
Summer92
Fall50
Winter35
Our take

Don't Tell Jasmine opens with a spritz of Kir Royal, that sparkling cocktail of crème de cassis and champagne, brightened by a quick zing of lemon. The effervescence is the main event here, because the jasmine heart, while pretty, feels more like a polite guest than the life of the party. It’s a clean, almost waxy white floral, not indolic or heady, just a straight line of petal-smooth sweetness that never develops much depth. The musk base arrives quietly, dusting the whole thing with a soft, powdery warmth that stops just short of being cozy. The overall effect is like a glass of Prosecco left out on a patio table halfway through brunch: still pleasant, but the bubbles have gone flat.

This is a perfectly nice, undemanding floral for a warm spring morning or a breezy summer afternoon, and it suits someone who wants to smell fresh without shouting about it. But the numbers do not lie. With longevity hovering around three hours and sillage that barely reaches across a cafe table, it feels like a fragrance that forgot to commit. You get a quick, pretty burst, then a memory. It is entirely natural, not synthetic, but so restrained that it verges on forgettable. Skip it if you want jasmine with any grit, any green bite, or any staying power. Wear it to a daytime garden party where you plan to reapply, or simply enjoy the fleeting pleasure of a champagne-scented moment before it vanishes.

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