PURE HEART by MiN NEW YORK bottle
MiN NEW YORK

PURE HEART

4.0/5 · 121 votes Unisex 2022
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity3.9/5
Sillage3.3/5
Day70
Night49
Summer100
Spring89
Fall73
Winter54
Our take

It opens with a bright, tart pop of red berries and black currant, the juniper adding a gin-like crispness while cardamom whispers warmth underneath. Within minutes, broom and jasmine step forward, the broom lending a hay-like, almost honeyed fuzziness that keeps the florals from going too soapy or heady. As it dries down, oakmoss and mastic anchor the sweetness in a green, resinous base, cedar and vetiver adding a dry, woody spine that feels more earth than bark.

The overall character is a sunlit thicket after a brief spring rain, where wild berries bleed into damp moss and crushed juniper needles. It leans fresh and aromatic with a faint sourness from the currant, but the sweetness is restrained, more tart fruit than sugar. This feels natural, almost photorealistic, squarely niche in its refusal to amp up projection or longevity for the sake of crowd appeal. The sillage sits close at 3.25, and while longevity is decent at 3.89, it won’t carry you through a full workday without a refresh.

Wear it on a warm spring afternoon or a breezy summer morning, when you want something that doesn’t shout but leaves a clean, earthy trail. It suits anyone who prefers subtlety over statement, who values texture over volume. Skip it if you crave a loud, syrupy gourmand or a heavy oriental, this heart beats in whispers, not roars.

Smells similar

Built from the same materials — ranked by how unusual the shared notes are, not by how many.

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