Cherish the Moment by Avon bottle
Avon

Cherish the Moment

3.5/5 · 311 votes Feminine 2016
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity2.7/5
Sillage2.8/5
Day100
Night35
Spring92
Fall55
Summer44
Winter37
Our take

Avon’s Cherish the Moment opens with a bright, almost audacious fizz of cassis and champagne, a tulip petal floating on the bubbles. That initial sparkle is its best trick, a quick flirtation with something celebratory. The heart unfolds into a bouquet of orchid, white ginger lily, and lily-of-the-valley, but the green floral prettiness feels thin, as if the champagne was mostly air. Patchouli and cedar in the base add a soft, powdery earthiness, like crushed petals left on a wooden picnic bench. And that is the whole picture: a single perfect tulip petal dropped into a glass of sparkling wine, lovely for a fleeting moment, then gone. Longevity hovers just under three hours, sillage clings to skin like a shy whisper, so this is strictly a daytime spritz for spring, maybe a breezy morning at the farmer’s market or a brunch where you won’t mind reapplying. It feels mainstream and synthetic-leaning, sweet but kept in check by woody musk, never heavy. Who should skip it? Anyone wanting presence or depth. But if you love a transparent floral that asks nothing of the room, that is content to be a pretty blur, Cherish the Moment delivers exactly what its name promises, provided you don’t expect it to last through the actual moment.

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