This Is Him! Burning Love by Zadig & Voltaire bottle
Zadig & Voltaire

This Is Him! Burning Love

4.4/5 · 108 votes Unisex 2025
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity3.0/5
Sillage2.5/5
Day98
Night76
Summer100
Spring98
Fall94
Winter47
Our take

This Is Him! Burning Love opens with a bright, almost candied citrus burst, orange and generic citruses that feel like a freshly peeled rind held up to noon sun. The rum note slides in fast, not dark or boozy but clean and slightly syrupy, like a spiced cocktail served poolside. As it dries, the base softens into amber and vanilla over woody notes, turning powdery and warm. The overall effect is a scent that lands somewhere between a beach bonfire and a half-empty glass of spiced rum left on a sun-warmed picnic table. It feels sweet without being cloying, fresh enough to cut the vanilla, but it leans synthetic in the opening before settling into a comfortable, mainstream-friendly sweetness.

Here is the honest weakness: longevity clocks in at just over three hours and sillage barely whispers past arm’s length. This is a skin scent for close encounters, not a room-filler. It suits someone who wants a bright, easy reach for spring and summer days, especially when the heat demands restraint. Who should skip it? Anyone looking for heft, depth, or all-day performance. The seasonal data says winter is barely tolerated, and I agree, it lacks the resinous weight for cold air. Wear it to brunch, a lazy afternoon errand, or a daytime date where proximity matters more than projection. It is pleasant, unassuming, and perfectly fine for what it is, just don’t expect it to stick around after you leave the room.

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