RUMAD

The range is built around woody, citrus and floral accords. Amber, patchouli, bergamot and cedar appear throughout the catalogue. Aromatic, fresh spicy and warm spicy tones turn up alongside them.

Wearing something from this house tends to feel grounded and steady. The cedar and patchouli provide a dry, earthy base that sits beneath the brightness of the bergamot. The amber adds a soft, resinous warmth that keeps the profile from feeling sharp. The citrus elements lift the heavier materials, while the florals weave through the woods to keep the composition balanced. One fragrance here is TOBACCON. The overall impression is of a clear structure where fresh top notes meet a persistent, forest-like foundation.