Luxuria by Memoize London bottle
Memoize London

Luxuria

4.3/5 · 151 votes Feminine 2018
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity3.7/5
Sillage3.3/5
Day98
Night79
Fall100
Spring90
Summer67
Winter48
Our take

Luxuria opens with a tart, jammy raspberry and a sharp snap of cassis that feels almost effervescent, like the first bite into a berry that’s not quite ripe. That zing doesn’t last. Within minutes, the florals pile on: ylang-ylang’s custardy sweetness, tuberose’s narcotic waxy petals, and a clean little lily-of-the-valley trying to keep things green. It’s a lot. The heart is dense, almost choking, and this is where you either surrender or step back. The base dries down to a buttery vanilla, soft suede, and a powdery musk that finally settles the noise into something cozy and ambered. If I had to picture it, this is a silk slip left in a sun-drenched conservatory after a rainstorm: opulent, slightly sticky, and decidedly not for everyone.

It leans sweet and synthetic in that polished niche way, with a distinct white floral bombast that screams “I wore it to brunch and now my whole Uber smells like me.” That’s not an insult, but the numbers tell the story: longevity just above average, sillage a modest bloom rather than a shout. It works best in crisp spring and warm fall evenings, and while it’s heavily recommended for daytime, I think it needs a touch of dusk to soften the edge. Who should wear it? The person who wants to be noticed, but not interrogated. Skip it if you recoil from tuberose or find excessive powder cloying. For the price, it’s a likeable crowd-pleaser with a slightly overdone middle act, rescued by a genuinely pretty finish.

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