Invidia by Memoize London bottle
Memoize London

Invidia

4.1/5 · 41 votes Unisex 2018
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity3.6/5
Sillage2.9/5
Day25
Night88
Fall100
Winter100
Spring63
Summer19
Our take

Invidia is for the person who wants a floral that refuses to stay delicate. The white petals arrive first, but the argument here is that they are only a prelude to something heavier. This is not a daytime office companion. It is a fragrance built for a dimly lit room where the air is cool and the evening is just beginning to unfold.

The heart pushes the conversation toward spice and sugar. Cloves prick the soft vanilla and caramel, ensuring the sweetness has a rough edge. Musk rounds out the center, but the real weight comes from the foundation. Leather and tobacco dominate the drydown, supported by the dry grip of vetiver and the dense grain of oak.

Sandalwood smooths the sharper aromatics, yet the animalic accord keeps the profile grounded in something primal. The scent sits near the skin, creating a personal atmosphere rather than a wide announcement. It stays present for a significant portion of the day, clinging to fabric and moving with the body through the changing hours.

The wood and spice combination creates a barrier against the chill of the air outside. It wraps around the wearer like a heavy coat, making it suitable for moments that require a scent with physical presence. The caramel and ylang-ylang try to soften the leather, but the tobacco always pulls it back toward the dark.

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