Flash by Jimmy Choo bottle
Jimmy Choo

Flash

3.6/5 · 2,051 votes Feminine 2013
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity3.4/5
Sillage2.9/5
Day100
Night55
Spring85
Fall61
Winter56
Summer44
Our take

Flash by Jimmy Choo opens with a blast of sweetened strawberry and tangerine, pink pepper adding a fizzy, almost carbonated jolt that keeps the fruit from turning syrupy. The tuberose and jasmine arrive quickly, smothering the citrus in a thick, creamy white floral blanket that feels more synthetic than natural, more department store than niche. Heliotrope and white wood in the base dust everything with a powdery, slightly animalic haze, like the inside of a freshly powdered clutch bag left overnight in a nightclub. The overall effect is a single vivid image: a handful of overripe berries crushed into a bouquet of white lilies, then sprinkled with baby powder and left to sit in the sun. It is sweet, soft, and undeniably mainstream, with a confidence that doesn't ask for permission. But the numbers tell the truth: longevity hovers around moderate, and sillage is closer to intimate than room-filling, meaning you will catch wafts rather than announce your arrival. This scent works best as a daytime spring flirtation, a lunch date or a casual afternoon errand, but it lacks the depth for evening drama. It suits someone who wants a friendly, approachable floral with a fruity wink, and anyone expecting tuberose with bite or lasting power should look elsewhere. After all, a flash by definition is over before you can fully admire it.

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