Plum Blossom (2017) by Jo Malone London bottle
Jo Malone London

Plum Blossom (2017)

3.6/5 · 101 votes Feminine 2017
Main accords
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Fragrance notes

Top notes
Yellow Plum
Heart notes
Base notes

Character

Longevity2.8/5
Sillage3.1/5
Day100
Night30
Spring89
Summer63
Fall52
Winter22
Our take

You know exactly what you’re getting with a Jo Malone, and Plum Blossom plays its hand from the first spritz: a sharp, almost candied yellow plum that fizzes like pop rocks on the tongue. That fruity burst is the loudest moment, but it settles quickly into a polite bouquet of plum blossom petals, jasmine, and a whisper of ylang-ylang. The floral heart is airy, slightly soapy, and utterly obedient. It dries down to a clean white musk and sandalwood that feels like freshly laundered linen left to dry under a flowering tree.

The overall character is a spring morning in a manicured Japanese garden, all dew and no dirt. It’s sweet but not syrupy, fresh but not aquatic, and it sits firmly in the mainstream accessible lane, synthetic only in the way a glossy magazine is synthetic, curated and pleasant. The numbers back the experience: longevity is a frustrating 2.75 stars, gone in a couple of hours unless you spray with abandon. Sillage hovers at a modest 3.12, a light cloud that stays close to skin.

This is for someone who wants a cheerful, uncomplicated scent to wear to a brunch or a breezy day at the office, someone who doesn’t mind re-spritzing. Skip it if you crave depth, projection, or anything that lasts past lunch. It suits spring wholeheartedly, fading beautifully into summer evenings, but fall and winter will swallow it whole. 🌸 A pretty, fleeting whisper, not a conversation.

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