White Lilac & Rhubarb by Jo Malone London bottle
Jo Malone London

White Lilac & Rhubarb

4.1/5 · 192 votes Feminine 2012
Main accords
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Fragrance notes

Notes

Character

Longevity3.0/5
Sillage3.1/5
Day95
Night15
Spring100
Summer44
Fall18
Winter13
Our take

White Lilac and Rhubarb opens with a sharp, green tartness that snaps like a fresh stalk pulled from the ground. Within minutes the rhubarb mellows and the lilac pours in, creamy and slightly powdery, softened by heliotrope’s almond whisper and a faint rose that never fully takes the lead. It dries down to a sheer, sweet floral skin scent, almost translucent.

This is the scent of a white tablecloth fluttering in a damp orchard breeze, crisp and prettily fleeting. It feels fresh and fruity in the opening, then settles into a sweet, airy floral that stays close to the skin. Natural enough for a garden, synthetic only in its deliberate transparency, it sits comfortably in the mainstream lane of easy, likeable florals.

Perfect for a spring morning brunch or a gentle afternoon stroll, but only if you are content to reapply. The longevity hovers around two hours and the sillage is barely a whisper after thirty minutes, which is why the rating sits at 4.07 despite universal praise. Why do we keep forgiving fragrances that vanish so quickly? Those who want a delicate, mood-lifting spritz for daytime occasions will adore it. Anyone who demands presence or endurance should walk straight past.

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