Secrets to Keep by Avon bottle
Avon

Secrets to Keep

3.7/5 · 109 votes Feminine 2012
Main accords
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Fragrance notes

Notes

Character

Longevity2.4/5
Sillage2.2/5
Day100
Night11
Spring79
Summer72
Fall16
Winter15
Our take

Secrets to Keep opens with a squirt of synthetic strawberry syrup and a green, almost sharp apple that suggests a basket of fruit left too long in the sun. The jasmine arrives quickly, a thin white floral that doesn’t so much bloom as it hovers, gauzy and polite, over the sweet top notes. As it dries, a clean sandalwood and powdery white musk try to anchor the composition, but the whole affair feels like a whisper trying to be a shout. This is a fragrance shaped like a glossy magazine page: bright, cheerful, and utterly two-dimensional. The fruity-floral accord is aggressively mainstream, all sugared berries and laundry-musk that evaporates within an hour, leaving only a faint, dusty powder on skin. With a longevity rating of 2.38 and sillage barely registering at 2.22, it’s a spritz-and-forget that asks for frequent reapplication. It suits a teenager heading to a spring picnic or someone who wants a harmless, inoffensive splash of sweetness for a casual daytime errand. Anyone seeking depth, endurance, or a fragrance that announces itself should walk right past. Wear it on a mild April afternoon, under a cardigan, and expect it to fade before the first coffee break. A cherry lip gloss in perfume form, it’s pleasant while it lasts.

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