Ego by Memoize London bottle
Memoize London

Ego

4.3/5 · 18 votes Unisex 2022
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity4.1/5
Sillage3.7/5
Day78
Night22
Spring100
Summer78
Fall56
Winter56
Our take

Ego opens with fig leaf and cassis, a green and tart pair that feels bright and immediate. Coconut milk softens the edges, adding a smooth, lactonic quality that keeps the start from leaning too sharp. The fruit and foliage sit close together, neither dominating, creating a fresh and airy first impression that feels clean and natural.

The heart introduces tonka bean and rose, where the tonka brings a gentle sweetness and the rose adds a soft floral layer. Cardamom weaves through both, giving a light aromatic spice that prevents the middle from becoming too rounded or heavy. The transition feels steady, moving from green freshness into something warmer and more textured without losing clarity.

Amber and patchouli form a deep, resinous base, supported by the dry comfort of cashmere wood. The sweetness stays present but is grounded by earthy and woody tones. The overall character is green, fresh, and woody with a distinct coconut and amber warmth. Wear it during bright daytime hours when a clean, spiced profile feels appropriate. It fits someone who enjoys a lactonic green scent with a pronounced amber and patchouli foundation.

Smells similar

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