Vita by Memoize London bottle
Memoize London

Vita

3.4/5 · 28 votes Unisex 2022
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity3.0/5
Sillage2.6/5
Day50
Night25
Fall100
Winter50
Spring25
Summer0
Our take

Vita opens with a brisk mix of strawberry, raspberry and apple, tempered by the sharp bite of pepper, saffron and cardamom. The fruits feel fresh rather than candied, and the spices keep the sweetness from becoming loud. This opening settles quickly into a heart where peony, rose and violet bring a soft, powdery floral layer, while frankincense and labdanum add a resinous weight. Milk smooths the transition, giving the middle a gentle, creamy texture that sits near the skin and does not push outward.

The drydown is where the fragrance spends most of its time. Sandalwood and vanilla create a warm, slightly sweet foundation, with patchouli adding earthy depth and musk wrapping the blend in a soft haze. The balsamic and amber accords give it a comforting, resinous finish that feels appropriate when the air is cool and the light is bright. It stays present for a reasonable span without overwhelming the space around you. Vita suits someone who enjoys fruity spice that matures into a creamy, woody floral, especially during daytime hours when the weather turns crisp.

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