New Look 2024
Fragrance notes
Character
New Look 2024 opens with a shimmering, almost surgical blast of aldehydes, like stepping into a gleaming white operating room lit by morning sun. Francis Kurkdjian takes that cold, metallic spark and lets it soften into a surprisingly tender frankincense, not the smoky cathedral kind but a clean, airy resin that feels more like a whispered prayer than a ritual. The drydown settles into a warm amber glow, but here's the catch: this amber is polite, restrained, and fades far too quickly for its price tag. With sillage hovering around a whisper and longevity barely scraping three hours, it's a fragrance that evaporates before it can truly leave a mark.
The overall character reminds me of a crisp white linen shirt pressed to perfection, then left forgotten on a chair for an hour, still clean but losing its sharpness. It's fresh, soapy, and unapologetically synthetic in that high-end Dior way, leaning more niche in concept than mainstream in wearability. This suits someone who values elegance over presence, who wants a scent that feels like a subtle aura rather than a declaration. Skip it if you crave projection or lasting power, and avoid wearing it anywhere you need to be remembered after you leave. It's perfect for a spring morning coffee on a quiet terrace or a daytime office where understatement is king. But is that enough for the price of admission?
Smells similar
We matched these by the notes each one lists, giving more weight to the unusual ones they share. Sharing materials does not make one a copy of the other.
