Anima by Memoize London bottle
Memoize London

Anima

3.2/5 · 9 votes Unisex 2022
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity3.0/5
Sillage2.9/5
Day100
Night100
Fall100
Winter100
Spring33
Summer33
Our take

Cherry arrives first in Anima, a dark red fruit note that feels plush and slightly syrupy against the skin. It does not scream for attention. Instead, it draws you in with a gentle, edible warmth that sits close to the surface while the heart begins to unfold. Violet adds a soft powder that blurs the edges of the cherry, and ylang-ylang brings a creamy, golden texture that feels luxurious without becoming heavy. Jasmine floats above the rest, offering a clean floral lift that keeps the composition from leaning too far into sweetness.

The base settles into a deep, resinous oud that pairs with earthy patchouli to ground the bright opening. This is not a sharp or medicinal oud. It feels smooth and polished, like dark wood in a quiet room. The patchouli adds a nutty, slightly damp earthiness that complements the powdery florals still lingering in the air. Together, they create a scent that feels both opulent and intimate, suited to someone who enjoys a fragrance that bridges fruit and wood with a distinct floral veil.

Anima suits cooler evenings when you want something sweet but sophisticated, though it may overwhelm those who prefer airy citrus or crisp greens. The cherry and violet give it a romantic, vintage leaning that feels at home in a velvet-lined library where a single reading lamp glows over an open leather chair.

Smells similar

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