Gula
Fragrance notes
Character
Gula by Memoize London opens with a sharp green bite from galbanum that cuts through the initial sweetness of sweet orange. The lavender that follows is dry and herbal rather than fresh, sitting closer to a cabinet of dried herbs than a barbershop shelf. There is a resinous weight here that feels deliberate, as though the fragrance is settling into a heavy wool coat rather than a light cotton shirt.
Red thyme and cloves bring a warm, penetrating spice that leans into the skin and stays there. The jasmine is present but muted, acting as a bridge for the vanilla to creep in without turning the blend into a sugar-heavy dessert. Sandalwood and vetiver ground the base, giving the vanilla a dry wood to rest against so the sweetness remains structured.
Black musk pulls the entire composition into a dim, amber-lit room where the air is thick with heat and the scent of crushed herbs on old floorboards.
Smells similar
We matched these by the notes each one lists, giving more weight to the unusual ones they share. Sharing materials does not make one a copy of the other.













