Flower Tag Eau de Parfum by Kenzo bottle
Kenzo

Flower Tag Eau de Parfum

3.8/5 · 410 votes Feminine 2012
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity3.2/5
Sillage2.9/5
Day100
Night50
Fall82
Spring71
Winter65
Summer45
Our take

Kenzo’s Flower Tag opens with a sharp green snap of rhubarb and black currant, tart enough to cut through any sweetness before grapefruit throws a citrusy curveball. That brisk introduction gives way to a white floral heart of gardenia, peony and jasmine, creamy but not quite lush, like a bouquet left too long in a warm car. The dry down settles into a praline vanilla cloud with a whisper of patchouli, a gourmand finish that stays close to the skin. This is a fragrance that wears like a sticky-fingered afternoon at a county fair, clutching a candied apple in one hand and a wilted gardenia in the other. It’s sweet, fruity, and unabashedly mainstream, a lively concoction from Olivier Cresp that feels more synthetic than natural, but not unpleasantly so. The longevity barely reaches four hours and sillage hovers just above skin level, which is honest for its price point. Flower Tag is perfect for spring days and cool autumn afternoons, a cheerful companion for brunch or a casual office day, but skip it if you crave depth or projection. It suits the person who wants a pretty, edible floral without demanding attention. Does it reinvent the wheel? No, but it doesn’t try to.

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