Industria by Memoize London bottle
Memoize London

Industria

3.6/5 · 12 votes Unisex 2019
Main accords
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Fragrance notes

Top notes
Heart notes
Base notes

Character

Longevity3.6/5
Sillage2.5/5
Day33
Night100
Fall100
Winter100
Spring33
Summer0
Our take

Industria opens with a bright, citrus-driven lift built from lemon, orange, and bergamot. Pink pepper and coriander add a crisp, slightly biting edge that keeps the start from feeling sweet or soft. The initial impression is clean and energetic, with a clear aromatic character that feels structured rather than casual.

The heart quickly introduces rose and jasmine alongside neroli and geranium. Saffron and leather bring a dry, slightly rugged texture, while guaiac wood and oud add weight and a resinous depth. The floral elements stay restrained and never turn powdery or romantic. Instead, the middle feels composed and serious, with spice and wood pressing close against the lighter petals.

Patchouli leads the base with a dark, earthy presence that anchors the entire composition. Styrax, amber, and vanilla create a warm, balsamic trail, while sandalwood, cedar, and musk keep the drydown smooth and slightly polished. Tonka bean and ambergris add a quiet sweetness that never dominates. It fits a dimly lit room where the air is cool and the evening has settled in. Someone who enjoys dense, woody florals with a leathery spine will feel at home here.

Smells similar

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